Last week I was contacted by Ms Kiersten from Edelman company to see if I'm interested to join a soft launch by Lipton for their latest creation..I was glad to accept the invitation since Lipton tea is one of our family's favourite drink. That was also my first time attending a food review.
When we were arrived at the function place "Teh Tarik Place" at 1 Utama Shopping centre. Then i realized that Lipton was launching a new campaign call “Proud to be Malaysian. Jom Teh Tariklah” , a campaign that used their "Lipton Milk Tea a.k.a. teh tarik" as the core attraction that pulls us people together. I'm sure every Malaysian know what is Teh Tarik !!
Teh Tarik is made from black tea and condensed milk and the name Teh Tarik is derived from the pouring process of "pulling" the drink during preparation. Read more at wikipedia here
The Sweet Spot and I ( i brought my daughter too as she is big fan of Lipton tea) and together with few other bloggers (mostly lifestyle bloggers, one of them was Jessying) were entertained by MC Melvin Aeria who has done an excellent jobs in capturing our attention.
After the warm welcome and played some games, Hugo Verkuil, Marketing Director, Malaysia and Singapore, Unilever (M) Holdings Sdn. Bhd was invited to give a speech. He explained to us that the Lipton team has been searching for the best teh tarik recipe that is rich in taste, smooth in texture, yet meet expectations of all Malaysian without losing the authenticity of Lipton’s signature blend. After two years of research, they came out with this winning formulation -NEW instant 3-in-1 Lipton Teh Tarik with two times more power!!
Then we see him demonstrating how to make a Teh Tarik, he did a pretty good job for that matter ^_^
After the event, food were served and i was so happy that they served my favourite Nasi Lemak..I always like to enjoy my plate of nasi lemak with a cup of Teh Tarik from mamak stall...
Lipton Proud to be Malaysian. Jom Teh Tariklah campaign would be amplified through the introduction of a six-webisode series. These webisodes provide the platform to highlight six Malaysian behaviours that are distinct and one-of-a-kind. Injected with a dose of humour, these webisodes entail typical Malaysian behaviours that are most prominently displayed.
A trailer that contains the highlight of these webisodes will be posted on Lipton Malaysia Facebook fan page and YouTube. A new webisode will be posted every Monday showcasing familiar characteristics that all Malaysians will recognise starting 19 March 2012. All six webisodes will be available on Lipton Malaysia Facebook fan page, at https://www.facebook.com/LiptonMalaysia.
This new creation of Lipton instant 3-1 Teh Tarik is tasted exactly like that one serving in mamak stall, in fact they are even better, smoother and richer !!
I'm so happy that i can now prepare a good Teh Tarik at home.. Below, let my daughter show you how to prepare a cup of Teh Tarik..
Pour Lipton 3-1 instant Teh Tarik into a glass
Pouring hot water
Stir to mix well
Start to pull the teh until you see a lot of bubbles !!
Since I enjoyed this Lipton Teh Tarik so much, I thought I should share this Teh Tarik with my readers. I would like to have a small giveaway. I will given out RM 50 Jusco gift vouchers, a cute USB flash drive from Lipton and 5 sachets of Lipton NEW instant 3-in-1 Lipton Teh Tarik.
To enter, please leave a comment on this post and tell me what food that you usually like to enjoy with a cup of Teh Tarik. This giveaway is only for MALAYSIA readers and expires on Monday, March 19th, 2012 at 5pm. Entries that do not meet the entry requirement will not be considered. Please identify yourself if you are under Anonymous. One winner will be selected by random.org or manual pick (have not decided yet) and announced in the post on Tuesday, March 20th.